Caorda is much more than just website design and development. Our expert digital marketing team will help to build strategic and engaging content for your website, designed to capture the attention of your perfect customers. Strong, thoughtful web content also has the side effect of bolstering the authority and authenticity of your online business. By ensuring your written copy is engaging, professional, and topical, your site will attract the correct search traffic and convert more of those searchers into customers.
Writing content is considerably more difficult than most of us think; there’s a lot at stake.
Our digital marketing and design teams have years of experience working with new and existing websites. We will tap into this depth of knowledge to make sure your message catches the attention of your website visitors and guides them towards an action.
Aside from the presentation of compelling and structured content, professional copywriting is a critical component of search engine optimization.
Careful selection of the words on your website, used in the right way, will assist Google (and Bing) with a better understanding of the relevance of your products and/or services leading to better positions within the search results. By continually focusing on a topic without sending confusing signals, a search engine specialist can easily use content optimization to help you get ahead of your competition.
If your site is easier for the public to use and it’s easy to read, and with a clear distinction between page regions, chances are pretty good you will have more success selling your product. Users rely on calls-to-action to accomplish what they need to do; buttons such as ‘Read More’, ‘Sign Up’, or ‘Buy Now’ – as well as attractive feature boxes integrating appealing imagery and easy-to-use web forms – are key factors in successful websites that guide people through a multitude of pages to the right destination.
We can help you build content that your visitors ‘want’ to read. By marrying sophisticated, yet simple content design with on-point, informative and conversational web content, we can drive action.