Jones Emery Hargreaves Swan provides a full range of legal services to individual and corporate clients and are industry leaders in the Greater Victoria area. Their team includes lawyers with a breadth of experience across the legal spectrum, with over 50 years of legal experience.
The Challenge
Since 2013, Caorda has provided Jones Emery with support and maintenance services. Over the last few years Jones Emery’s staff had grown with an influx of young talent. Their website, however, no longer aligned with the high level of professional legal services provided by the organization. This was a perfect opportunity for a brand refresh courtesy of Caorda’s designers and developers.
The Solution
The first step was to create a great new logo. Jones Emery was looking for something clean, modern and professional, and Caorda’s design team was up for the task. Jones Emery went through a logo consultation process and after refining their choices through multiple rounds of proofs, the company found exactly what was desired.
It was then time to move on to the website. As part of the design process, Caorda worked with Jen Steele, a professional photographer, who helped capture the Jones Emery staff in action, as well as the stunning views offered by the company’s downtown Victoria office. The new photographs were put to use by Caorda to create an engaging, modern and attractive design that will serve Jones Emery for years to come. To showcase the legal team, we created a new Team Page with interactive hover effects. A similar approach was taken with the Practice Areas page.
The Caorda team worked with Jones Emery lawyers to help update the website content and set it on the right track, with SEO enhancements that included additional relevant external links, the implementation of a transition plan, and updates to the title and description tags.
The whole project – including the logo refresh and the site – have combined to modernize the Jones Emery brand. Caorda looks forward to helping Jones Emery as they continue to improve their online presence in the years to come.
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