Google Ad Grants: Get up to $10,000/month FREE for Google Search Ads!
Certain organizations can get up to $10,000 per month FREE for ad-spend on search ads in Google Ads if they meet the requirements. Learn more!
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2Jul
News
10Jun
Avoid a Leading Cause of Project Failure – Lack of Requirements!
Requirements Defined What are requirements? In the web and custom application business – as in most technology-related businesses – requirements are a document (or set of documents) that describe what needs to be developed and how it should work. Is […]
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7May
Go Beyond Google Ads with Bing Ads for Searches on Bing, Yahoo, and AOL
Many of us use Google when we search online, which is why Google Ads and Paid Search management is one one of the areas of focus for Caorda’s digital marketing services. However, there is another search engine ad platform besides […]
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24Feb
T4E & T4A XML Tax Processing for CRA
Low-Cost T4E & T4A XML File Preparation Service Caorda offers a fast and simple process to produce T4A and T4E XML files for submission to CRA. Caorda has been offering this service for 15 years and has a […]
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13Feb
The Fascinating Power of Facebook Ads
When businesses think about digital marketing, they typically think of a well-designed mobile friendly website, search engine optimization (SEO), social media presence and Google Ads. However, one digital marketing strategy that every business should have on its radar is Facebook
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30Jan
These Website Content Predictions Are From 2001 – Did They Come True?
This article recently crossed my desk (thanks Dave!). Since I’m fairly sensitive to user behaviour and user experience issues, it drew me right in. The article was a summarized version of The Cluetrain Manifesto: The End of Business as Usual, […]
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12Dec
Digital Re-Marketing Ads: What Are They and Is This Strategy Right For Your Business?
Have you ever noticed brands re-marketing ads to you while you browse online? They are the ads that seem to follow you around online wherever you go. However, do you actually know what these digital “re-marketing” ads are and what […]
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22Nov
Search Engine Results Page (SERP) Features & Sections To Know
SERP (search engine results page) features are the specific sections of a search engine page after a user has submitted a search query. Everyone uses search engines like Google, but many are not aware of all the different sections in […]
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15Nov
Are you sure you want to submit that form? Shady mobile subscription pages getting flagged by Chrome
Even with all the known privacy concerns floating around the world’s biggest data mining companies like Facebook and Google, you gotta hand it to Chrome for at least appearing to want to protect its users. Google Chrome moves to squash […]
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8Nov
SEO vs. Google Ads (SEM) – Which Search Strategy Is Best For Your Business?
The Internet is used for many things, but much of our online activities start with a web search. Because of this, Google (who are we kidding, everyone uses Google, right?) gets millions of queries every day, and this has become […]
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27Jun
Best Practices for Posting to Social Media
As a business owner, you’re likely already aware of the true value of social media. Engaging and relevant content attracts new visitors to your ecosystem, potentially turning them into paying customers. But the world of social media is changing […]
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27Jun
Understanding Your Website Visitors: Making Sense of the Data
Google Analytics is the most powerful data and analytics tool available for free. Built by Google, this platform reports on everything you can imagine, allowing website owners to understand their visitors and learn how they interact with websites. If you […]
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26May
WordPress Web Design: The World’s Most Popular CMS
Year after year, the undisputed champion of the CMS world is WordPress. Whether we’re talking about capturing the hearts and minds of developers across the world or straight up market share (40%+ at last count), nobody has a grip on […]
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17Apr
Optimizing Your Website for Mobile Phones
If your website isn’t optimized for an immersive mobile phone experience in 2025, you’re missing out on some serious traffic – and probably customers. Since 2020, 84% of the Canadian population has used a smartphone, including over half of all […]
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