SEO

9Dec

The Google Page Experience Algorithm Update: Are You Ready?

Google page experience for desktop computers is an algorithm update that affects how Google ranks websites. It’s a fundamental part of SEO – Search Engine Optimization – that tells Google your website is not just totally amazing, it’s a great […]

21Jul

By Caorda

Your Google Business Profile: What is it and Why is it Unbelievably Important?

Every business should get to know their Google Business Profile (GBP), (formerly, Google My Business – GMB) inside and out and you should continue to update and engage with your GB profile. This post goes into detail on what your […]

Google Ads & Your Branded Keywords – Do or Do Not

14Jun

By Jade

Google Ads & Your Branded Keywords – Do or Do Not

Are you currently running a Google Ads campaign? Do you bid on your brand name or company name in your list of keywords? At first glance, it might seem like a waste of money. After all, you always show up […]

Video Marketing: Different Ways Video Can Help Market Any Organization

2Jul

By Caorda

Video Marketing: Different Ways Video Can Help Market Any Organization

When it comes to marketing a business, there are many ways to do so, and some methods are better than others. One medium that many businesses do not utilize enough is video. In this post we go over the different […]

Google Ranking Changes – May Core Update, Nofollow & User Experience

17Jun

By Jade

Google Ranking Changes – May Core Update, Nofollow & User Experience

There has been a lot of action from Google this year. Moreso, there have been some really interesting announcements regarding how they rank websites. We don’t often get clear and concise info regarding updates to the ranking program, but this […]

Google Warnings About Your Events – Is Your Schema Perfect?

24Mar

By Jade

Google Warnings About Your Events – Is Your Schema Perfect?

Does your business rely on organizing events for courses, music, networking or any other social gathering? If so, then now more than ever you need to ensure your Event Schema is perfect. Why? Because Google is putting some emphasis on […]

Is Your Website Working For You? 3 Strategies to Get You on Track

28May

By Jade

Is Your Website Working For You? 3 Strategies to Get You on Track

Why do you have a website? Your website may look nice, but does it ‘Work’? The answer to ‘why do you have a website?’, should be whatever your single most important conversion action is. That could be: I have a […]

Google is Really Warning Us About Our Mobile Websites. Are We Listening?

28Mar

By Jade

Google is Really Warning Us About Our Mobile Websites. Are We Listening?

Recently the digital marketing team has been inundated with emails from Google about the effect that site speed has on the whole mobile experience. The experience in this case is our visitors’ affinity for leaving your website if it doesn’t completely […]

Search Engine Results Page (SERP) Features & Sections To Know

22Nov

By Caorda

Search Engine Results Page (SERP) Features & Sections To Know

SERP (search engine results page) features are the specific sections of a search engine page after a user has submitted a search query. Everyone uses search engines like Google, but many are not aware of all the different sections in […]

SEO vs. Google Ads (SEM) – Which Search Strategy Is Best For Your Business?

8Nov

By Caorda

SEO vs. Google Ads (SEM) – Which Search Strategy Is Best For Your Business?

The Internet is used for many things, but much of our online activities start with a web search. Because of this, Google (who are we kidding, everyone uses Google, right?) gets millions of queries every day, and this has become […]